Again, Snapchat breaks down geofilters into two types: community filters and personal filters. They are tied to a specific geographic location and are much more useful they can be used to promote both business and personal events. Geofilters are the more utilitarian of the two.These are mostly used for fun and can be customized by the user in the app for free. Snapchat considers features like frames and sticker-type artwork to be filters, and “reality augmenting” features like face-changing to be lenses. Snapchat further breaks down these “normal” filters into two categories: filters and lenses. They are typically light-hearted in nature, ranging from face-changing effects to colorful backgrounds, to voice altering effects. “Normal” filters are the ones preset by Snapchat and rotate regularly.Snapchat filters can be broken down into two types: “normal” filters and Geofilters.
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