Note how the thoughts and feelings of the persona are located above everything – even the stages of the journey! That is a true sign of a human-centered design approach. Let’s start with mapping an experience that everyone probably had in their lives: buying shoes.
Customer journey map examples Basic customer journey map The information you include in it and overall look depends on your product and personal vision. You can insert statistics, research data, quotes, and videos if you find that helpful. When you follow all the steps correctly, your cjm will take its own shape. There are so many parameters and metrics that you may want to include in your customer journey map. We’ve got few examples of both visually appealing and effective customer journey maps. On the other hand, it makes perfect sense to start with a basic customer journey map that would have all the essential information and be a great practical tool for your product. If this is the first cjm you are building ever, you are likely to be tempted to make that eye candy with colored icons, graphs, and pictures. Why you need to tailor your customer journey map (cjm)
What we learned from that is how different those maps are in each individual case. That is natural.Īs a design agency, we create customer journey maps for a wide variety of clients, from dating apps to CRM platforms. Chances are that you want to see some examples before you even started. When you are done with research and already got lost in templates, it is time to see what other customer journey maps look like.
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